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XR Association

XRA promotes the responsible development and thoughtful advancement of virtual, augmented and mixed reality.

XRA is leading the way for the responsible development and adoption of XR.

The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users.

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More from XRA

October 28, 2025

XR ASSOCIATION RELEASES LATEST CHAPTER IN DEVELOPERS GUIDE SERIES: CHAPTER 6 DESIGNING FOR YOUTH ENGAGEMENT AND WELLBEING IN IMMERSIVE EXPERIENCES

Washington, D.C. – Today, the XR Association, representing the growing ecosystem of companies powering virtual, augmented, and mixed reality technologies, released chapter six of the Developers Guide, “Designing for Youth Engagement and Wellbeing in Immersive Experiences.” Chapter six is the latest in XRA’s guide of industry-leading best practices for the development of immersive technology. “Designing […]

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